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Alto Rug

Delivery from 2 weeks

The abstract tree artwork of our Alto rug plays on symmetry with four mirroring panels, typical of Oriental rug designs from the first half of the 19th century. It's also the style of rug our interior designers would use at Soho Farmhouse to create its distinctive country look. They can also be found in the bedrooms of Soho House New York. The soft, tonal colour palette makes it easy to layer into any room or interiors setting, especially areas with a high footfall due to the rug's short wool pile. Hand-knotted in India, each of these rugs takes up to six months to craft, making each a worthwhile investment for your home.

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Price £4,295

Regular price

Price £3,651

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  • Product dimensions:
    H270 x W360 x D1cm / H8'10" x W11'9" x D0.4"
    Product weight:
    23kg / 50.7lbs
    Packaged or boxed dimensions:
    H279 x W20 x D20cm / H109.8 x W7.9 x D7.9"
    Packaged or boxed weight:
    23kg / 50.7lbs
    Assembled size:
    270 x 360cm
    Assembly required:
    No
    Care instructions:
    Spot Clean Only
    Composition:
    Pile: 100% Wool, Base: 95% Cotton, 5% Polyester
    Handmade:
    Yes
    Pile:
    100% Wool
    Rug style:
    Tonal
  • Delivery

    We aim to deliver large items* within 3-4 weeks of the order date (or 4-6 weeks to the Highlands and islands). Our trusted delivery partners will contact you directly to arrange a time and date convenient to you.

    Please note that for any deliveries carried out by Wincanton, you are legally required to sign a damage waiver before we can proceed. In these cases, your item(s) will be unpacked and assembled in the room of your choice, with the exception of lighting products.

    Assembly is not included for any item(s) shipped by The British Shop. For these orders, delivery will be made to the nearest covered part of your elected address.

    All items will arrive boxed, and you are responsible for the removal and recycling of any and all packaging.

    *Large items include all furniture, ceiling lighting, mirrors and rugs.

    Returns

    Please contact Soho Support to organise a return for any large item(s)*. The team will arrange for these to be collected by our shipping partner, Wincanton, at a charge of £99.95 (or £49.95 for members). This will be deducted from your total refund amount.

    Your item(s) must be unassembled prior to collection, and come complete with all original packaging, including labels.

    Unfortunately, our collection service is not currently available in the Highlands and islands or Europe. For customers who wish to return any item(s) from these locations, we ask that you send them back to us using a fully tracked service with a reputable carrier.

    *Large items include all furniture, ceiling lights, mirrors and rugs

Women with colorful veils work on a large white tapestry, using small tools for embroidery, in a sunlit room.

The craft behind our rugs

Follow the journey of a Soho Home rug; taking up to six months to create, each of our rugs is crafted to last. Handmade in India, our skilled artisans use traditional techniques passed down through generations

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Round, woven, light-brown rug is placed on tan wood flooring. Part of a gray upholstered chair leg is visible on the rug.

Bespoke rug sizing

We've introduced a new service to help tailor our rugs to your home. Selected styles can be transformed into the size and shape of your choice, making it easier to achieve a custom finish.

Find out more